Here are some that are often mentioned. I will be commenting on them in the future:
- What's wrong with the open percentages these days?
- How do you track the success of my email campaigns?
- How do you measure the effectiveness of your web site?
- What is Can Spam compliance and how do I make sure I comply?
- Where do I source/generate email lists?
- Must emailing be permission-based?
- Can I scrape web sites to obtain email addresses?
- Do I need an automated opt-out link for normal daily sales rep emailing?
- What is the best freqency of sending emails?
- Do I need a skilled resource to create my email campaigns?
- Are responses similar to direct mail marketing?
- Can I create flashy HTML emails and send them out?
- Will I upset too many of my prospects by sending them emails?
- How do I deal with email filtering?
- Won't too many people opt-out?
- Can it be effective with the frequency of people changing email addresses?
- How do I deal with email blasts that are considered spamming?
- Will email marketing work for me?
- Will I get blacklisted?
- Will my domain get blocked from emailing my prospects?
- Will my prospects frown on me emailing them?
- How do I handle all the undeliverables and opt-outs?
- Isn't it too expensive?
These are all genuine issues/concerns that must be addressed before you do any email marketing. Feel free to share your input and experiences for discussion, and mention any others of concern.
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