What are your concerns about email marketing?

Here are some that are often mentioned.  I will be commenting on them in the future:

• What's wrong with the open percentages these days?
• How do you track the success of my email campaigns?
• How do you measure the effectiveness of your web site?
• What is Can Spam compliance and how do I make sure I comply?
• Where do I source/generate email lists?
• Must emailing be permission-based?
• Can I scrape web sites to obtain email addresses?
• Do I need an automated opt-out link for normal daily sales rep emailing?
• What is the best freqency of sending emails?
• Do I need a skilled resource to create my email campaigns?
• Are responses similar to direct mail marketing?
• Can I create flashy HTML emails and send them out?
• Will I upset too many of my prospects by sending them emails?
• How do I deal with email filtering?
• Won't too many people opt-out?
• Can it be effective with the frequency of people changing email addresses?
• How do I deal with email blasts that are considered spamming?
• Will email marketing work for me?
• Will I get blacklisted?
• Will my domain get blocked from emailing my prospects?
• Will my prospects frown on me emailing them?
• How do I handle all the undeliverables and opt-outs?
• Isn't it too expensive?

These are all genuine issues/concerns that must be addressed before you do any email marketing. Feel free to share your input and experiences for discussion, and mention any others of concern.

Comments

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There are now several business that used that advantage of email marketing for their advantage and for the promotion of their sales and products.