What are some of your most challenging sales and marketing issues?
Here are some from my own experience:
- How do you track the results of my marketing efforts?
- How do you effectively recruit, select, hire, retain sales reps?
- How do you get your reps to prospect consistently?
- Should a sales rep handle all aspects of sales or do you need a prospector, a presenter, a closer, and a service rep for each responsibility?
- How do you properly compensate/incent the right sales behavior?
- How do you prevent your reps from closing a few customer accounts and living off those indefinitely?
- What kind of marketing support do our reps need?
- What is the best marketing ROI activity?
- How do you improve your market awareness?
- What is your market awareness?
- How do you create more opportunities to compete?
- Will SEO work for me?
- Do you need territories?
Let me know which of these need more discussion and/or your experiences with these.
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